Reimagining how we farm
and how you source
Simplified sourcing for ethical brands
Regeneratively cultivated and sustainably wild harvested ingredients
Full transparency and 100% traceability
Grounded was founded by two friends who realised that a better world is possible through regenerative agriculture. With a shared vision for sustainable farming, the two teamed up to help producers restore their soils, promote fairer economies and create more robust food systems.
Grounded Ingredients is a marketplace for wild and cultivated natural goods, sourced equitably from producers committed to regenerative farming and sustainable wild harvesting.
Regenerative agriculture is a way of farming that goes beyond organic and sustainable principles, aiming to move from degradation to restoration. In this model, the farmer, the soil and biodiversity all grow richer.
We source from farmers who nurture their soil, in turn reducing chemical use, saving water, and helping combat climate change.
Honeybush is a flowering shrub endemic to the fynbos biome of the Cape Floristic Region, a small area at the southern tip of Africa with the densest diversity of plant species on earth.
The indigenous Khoi and San peoples have brewed tea from honeybush for centuries. Floral and honey-sweet, honeybush tea is low in tannins and caffeine free. It has an amber color much like rooibos, but a distinct flavour profile ranging from rose geranium to fynbos and cinnamon notes. Several studies are currently exploring the chemical components and health benefits of honeybush.
Honeybush thrives in the mountains of the Cape Floristic Region, but over-harvesting threatens wild populations with extinction. Regenerative cultivation is key for the continued sustainability of the industry.
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The many flavours and functions of the honeybush plant